Your brand or mascot as a custom plush
We design and produce plush toys and mascots entirely in your house style. From the first sketch to delivery, with one dedicated contact.
Request a design proposal or the guide
Would you like to see examples first? Request a design proposal, or receive the inspiration guide with price indications.

What we make for you

Plush with a logo
Your logo or brand colours worked into a soft, high-quality plush. Suitable as merchandise or a business gift for guests and relations.
- • Logo or brand colours
- • Soft, high-quality fabric
- • Merchandise and business gifts

Mascot as a plush
Your existing mascot or character translated into a plush that is right down to the detail.
- • Existing mascot or character
- • Right down to the detail
- • The same look as the original
- • Sample for approval
Develop a mascot
No mascot yet? We design one, as a plush, a mascot costume or a full merchandise line.
- • A new mascot design
- • Plush or mascot costume
- • A full merchandise line
- • One dedicated contact
Our other merchandise categories
Besides plush toys and mascots, we also design other articles fully in your house style.

Kids boxes & menu boxes
Themed boxes for children's menus and events, with extras such as crayons, puzzles or stickers.

Drinkware
Bottles, cups and ice cream cups for schools, hospitality and events.

Vending machines & capsules
Capsule machines with current trends, as extra revenue alongside what you already offer.

Toys
Keychains, puzzles and small giveaways that remind children of your brand.
How it works
- 1
Introduction
You share your idea, logo or mascot. We think along about purpose, audience and budget.
- 2
Design
Our design team prepares a proposal you can refine until it is right.
- 3
Sample
You receive a sample to approve before production starts.
- 4
Production and delivery
We handle production, quality control and transport to your door.

Why Bellus Concepts
Everything in one place: design, production and delivery
Years of experience with toys for hospitality and leisure
In-house designers who translate your brand into a product
Personal guidance with one dedicated contact
Quality and terms
Sizes from about 10 to 80 cm, up to life-size. We agree the size with you per project.
Independently tested to CE and EN 71-1, -2 and -3. You receive an EC declaration with your order.
Standard fill is 100% recycled polyester. Production under fair working conditions via ICTI-certified factories where applicable.
Custom PMS colours and human-figure plush from 2,400 pieces. For runs between 500 and 2,400 we use available fabrics; colours are then not 100% guaranteed.
Optional clothing, embroidery or a print of your logo for extra brand recognition.
Request a design proposal
Tell us briefly about your idea. We will contact you within 2 working days.
Still exploring?
Leave your email address. We will send the inspiration guide with examples and price indications.
Frequently asked questions
Answers about custom plush, quality and production.
Can't find the answer to your question?
Can't find the answer to your question? Feel free to contact us!